Or customers understand that this is a major differentiator of NOI Strategies. Few if any consulting firms have managed to maintain working relationships with each of the major solutions providers while maintaining absolute objectivity in the marketplace. While our partners aggressively compete with each other, they also realize that our mutual clients look to NOI as the experts on the optimization of their business processes in general. Accordingly, we provide significant guidance to our partners to ensure that their products and services are ideally suited to the present and future requirements of our mutual customers.